Yellow Bird is a Home Inspections company based in and serving southeast Michigan. Spencer Creative/Anthroflow worked with Yellow Bird to develop their name, branding and identity, website & content, photography and videography direction, and marketing collateral.
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Logo Process
Crafting a brand for Yellow Bird was a fun challenge. The goal was to communicate the playful bird imagery, while simultaneously representing the nature of the home inspection business, and conveying a sense of trust and integrity. The end result yielded a logo that was bold and iconic, able to be easily applied as a one-color mark.
