Kid Kaddy is a child product start-up in Grand Rapids, MI. Spencer Creative/Anthroflow worked with Kid Kaddy to create all of their branding, messaging, product packaging (with custom illustrations), and some of their photography.
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Process
The team at Kid Kaddy wanted to form their parent brand that would eventually house several products in the baby/kids category. The first product they were launching at the time was an innovative car seat carrying strap that was created to reduce the strain and awkwardness of carrying a car seat. Paying homage to their first product, we decided to incorporate a playful element to the logo that would mimic the shape/function of the original "Kid Kaddy" product- while in use, the carrying strap forms a teardrop shape.
